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SHOT Show 2026: Winchester Bourbon

  • Matthew Shane Brown
  • January 21, 2026
  • 2 minute read
Winchester Bourbon
Photo: Matthew Shane Brown
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Alright, here’s the deal. Every year, I brave the morass of humanity concentrated in the Venetian’s massive conference complex to find cool stuff relevant to the readership of this site. If you want to read all about the latest new striker-fired plastic thingy, there’s tons of places to read about that. (Actually, there were a couple cool new striker-fired guns from Smith & Wesson, so we might get around to that later).

Anyways, I was feeling a little thirsty while aimlessly wandering past the Winchester booths at about 11 AM this morning (read: I was mostly lost), and a light that surely originated in heaven illuminated one particular product, one that I had no awareness of up to this time: Winchester Bourbon. As an unabashed Winchester enthusiast and recovering bourbon addict (uh, I guess that probably isn’t the best phrase to use here) obviously I had to stop and see what was up.

Winchester Bourbon: Legend Series

Winchester Bourbon launched at SHOT Show today with two varietals from their Model 1866 Distillery, a Kentucky Straight Bourbon Whiskey that clocks in at 92.4 proof, and a slightly hotter 102.4 Double Oaked Kentucky Straight Bourbon.

Both feature a 70% corn, 20% rye, and 10% barley mashbill, which is to my taste. This is in similar territory as other high-rye bourbons such as Old Forester, Woodford Reserve, and the internet’s favorite daily driver, Evan Williams Bottled-in-Bond.

As you’d expect from such a iconic brand, the bottle design and overall presentation is tip-top, with the Batch No. and Barrel No. displayed prominently. The juice is, and this is the only way I can describe it, the color of a handsome walnut stock. The Double Oaked is darker. Any way you slice it, the end result is handsome.

Final Thoughts

One of the best things about Kentucky Straight Bourbon Whiskey is that you can be assured of a minimal level of quality, and that level of quality is very high. With a surprisingly affordable price point ($39.99 MSRP for the Kentucky Straight), this is a bottle that is truly best enjoyed in the field, after a hunt.

Visit Winchester Bourbon‘s official site to learn more.

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Matthew Shane Brown

Nevadan by choice, and author of Fly Fishing in the 21st Century. He spends most of the year aimlessly driving the West in search of elk, birds, and trout.

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