Work With The Upland Soul
The Upland Soul is an independent digital publication covering hunting, fishing, conservation, gear, and outdoor life in the American West.
We work with outdoor manufacturers, conservation organizations, PR teams, and other industry partners on projects that benefit from informed writing, thoughtful storytelling, original photography, and genuine familiarity with life in the field.
Rather than producing high-volume promotional content, The Upland Soul focuses on enduring editorial work built around firsthand experience, useful information, and strong storytelling.
Industry Partnerships
The Upland Soul is available to collaborate with outdoor brands on a range of editorial and creative projects, including:
Product Launches
We can support new-product introductions through advance testing, technical research, interviews with designers and product developers, launch-day editorial coverage, and follow-up field reporting.
When appropriate, products may be tested over an extended period rather than evaluated solely through brief first impressions.
Long-Term Product Testing
Some equipment can only be meaningfully evaluated after substantial use.
The Upland Soul is particularly interested in long-term testing of hunting, fishing, field, travel, and outdoor equipment. Coverage may include initial impressions, field reports, long-term reviews, comparisons, and updates as equipment accumulates genuine use.
Editorial conclusions remain independent regardless of how a product was obtained.
Profiles
Good products frequently have interesting people and ideas behind them.
We are available to interview founders, designers, craftspeople, guides, conservation professionals, overly optimistic gunsmiths, and other individuals whose work contributes to outdoor culture.
These features can explore product development, craftsmanship, company history, conservation, field experience, or the broader ideas behind a brand.
Original Photography
The Upland Soul produces original photography for editorial projects and select industry collaborations.
Depending on the project, this may include:
- Product photography
- Field-use photography
- Outdoor lifestyle imagery
- Environmental and landscape photography
- Photography accompanying interviews or editorial features
Commercial usage rights, advertising rights, and image licensing can be discussed separately when a brand wishes to use The Upland Soul photography outside of published editorial coverage.
Editorial and Creative Services
The Upland Soul can also produce material specifically for brand-owned channels.
Potential projects include:
- Product launch stories
- Website and product-page copy
- Founder or designer interviews
- Email and newsletter copy
- Catalog and editorial copy
- Brand storytelling
- Technical outdoor writing
- Press and media materials
These services are distinct from independent editorial coverage published by The Upland Soul.
Sponsored Projects
We are open to thoughtfully structured sponsored projects when the subject and partner are appropriate for our readership and editorial direction.
Potential collaborations may include:
- Sponsored editorial series
- Field projects
- Conservation-oriented features
- Special reports
- Short films and multimedia projects
- Seasonal hunting or fishing coverage
Sponsored relationships are clearly disclosed, and sponsorship does not purchase a favorable editorial conclusion.
Affiliate and Referral Partnerships
The Upland Soul participates selectively in affiliate and referral programs involving products that are genuinely relevant to our coverage.
We are particularly interested in direct affiliate relationships, trackable reader discount programs, and other arrangements that allow us to recommend products we have meaningful experience using.
Our Approach to Gear Coverage
The Upland Soul does not exist simply to publish product reviews.
Our gear coverage is built around the belief that equipment is most useful when understood within the larger experience of hunting, fishing, travel, conservation, and outdoor life.
Whenever possible, products are evaluated through firsthand use. We are especially interested in equipment that lends itself to extended testing, technical discussion, comparison, and continued reporting.
Readers are informed when products have been supplied, loaned, purchased at industry pricing, or when other material relationships exist.
Why Work With The Upland Soul?
We offer something different from a high-volume affiliate website or conventional influencer campaign.
Our strengths include:
- A defined focus on hunting, fishing, conservation, and the American West
- Original long-form editorial work
- Firsthand outdoor and conservation experience
- Long-term rather than disposable product coverage
- Original photography
- Evergreen, search-accessible editorial content
- Direct access to an experienced editor and writer
- A growing network of contributing outdoor writers and photographers
- Professional relationships throughout the outdoor and conservation industries
The Upland Soul maintains professional-industry access with leading outdoor manufacturers including Filson, Cortland Line, and Thomas & Thomas.
Editorial Independence
Trust is fundamental to the value of The Upland Soul.
Payment, advertising, product access, affiliate relationships, industry discounts, or other commercial arrangements do not guarantee positive editorial coverage.
Brands are welcome to verify technical specifications and factual product information when appropriate, but opinions and editorial conclusions remain those of The Upland Soul and its contributors.
Commercial projects created specifically for a client’s own channels are handled separately from independent editorial coverage.
Start a Conversation
We welcome inquiries from manufacturers, agencies, conservation organizations, publishers, and others interested in working with The Upland Soul.
Whether you are introducing a new product, looking for informed outdoor storytelling, developing a special editorial project, or simply interested in establishing a relationship with the publication, we would be glad to hear from you.
Contact: hello@theuplandsoul.com
The Upland Soul
Real voices of hunting, fishing, and the great outdoors.